This is much more than a membership, it is a responsibility and a challenge that we decide to face in difficult times, because it is in these types of situations that we must expose our best version, our greatest strengths and our best ideas. Ideas have always been our main raw material for daily work, and we want to contribute…
COVID-19, better known as the Coronavirus, has caused concern around the world. Millions of people are in lockdown, travel is being restricted, and markets are responding ruthlessly as the virus continues to spread. It is a challenging time for society at large, which means it can be a challenging time for communicators and marketers. Regarding the management of problems and…
At some point we have all wanted to venture into the world of entrepreneurship, but while that happens we dream of having a company that is recognized inside and outside the country, but when that moment arrives we realize how complicated but very necessary it is to have a graphic image to be recognized in the market. Sagi Haviv, an…
Storytelling is in trend in the corporate environment. This method that seeks to tell stories from different directions, is being adopted by brands to transmit their human side in order to move emotions and generate empathy with people. But … how do they do it? Simon Sinek, an English writer and motivator, proposed what he calls the golden circle, a…
Since its heyday in 2014, the Podcast has resurfaced and today it is an audio in demand of content from public to public, which has an assertive reception by them, since it covers topics of specific interest such as technology, history, culture, professional, among others. Due to the fact that it has been a medium with little analysis, currently there…
The furry ones with the passing of time have earned a leading place in our hearts, they have stopped being “pets” and have become an important part of the family, achieving a privileged place in our lives. This new way of sharing with them has opened a new gap in the market for products and services aimed at pets, however,…