Month: <span>August 2019</span>

The Power of Naming
28 de August de 2019

The Power of Naming

Surely you have wondered what is behind the success and appeal of brands such as Netflix, Twitter, Apple, Facebook, Coca Cola … What would you say if they told you that much of this is simply due to the power of words to attract the attention of consumers? Yes, that’s right, and at PVS we tell you why choosing the…

Cell phone addicts ?: Mobile Consumption in Colombia
9 de August de 2019

Cell phone addicts ?: Mobile Consumption in Colombia

According to a study by the Deloitte firm of Mobile Consumption in Colombia, the smartphone continues to be the mobile device preferred by Colombians for most of their digital interaction, and they even show a certain lack of concern about the privacy and security of their data. The Mobile Consumer Survey in Colombia was conducted with 928 consumers in the…

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