The furry ones with the passing of time have earned a leading place in our hearts, they have stopped being “pets” and have become an important part of the family, achieving a privileged place in our lives. This new way of sharing with them has opened a new gap in the market for products and services aimed at pets, however, in order to reach them, we must captivate their owners.
Here are 6 things you should know about this market:
1. Half of Colombian households love to have pets. According to figures from Kantar Wordpanel, pet concentrate is present in 49% of Colombian homes.
2. The neighborhood stores are the favorites to buy your food. Although the sales channels that specialize in retail continue with good growth, neighborhood stores continue to be preferred by pet owners, due to their proximity and immediacy, this is evidenced in a 23% growth of the channel.
3. Interest in small dogs grows every day. Due to their ease of care and accommodation, small breed dogs are becoming the favorite companions of people, being these easier to feed and good companions when it comes to exercising.
4. Men mostly prefer to have dogs and women cats. Canines have generated much more affinity with men than women who have done it with cats. So the challenge is to differentiate and understand the different types of links that can be generated between shopper and pet, to persuade them with the correct message.
5. The purchase of concentrate for pets is part of the Colombian monthly market. Pets have generated a very strong affective relationship, which has led them to become one more member of the family, and this responds to a strong offer of products and services that are beginning to be part of the Colombian market. According to Fenalco in the year 2,000 “the pet food market was US $ 60 million”, while in 2018 they reached US $ 300 million.
6. Pet Friendly brands generate more affinity and closeness with consumers. The continuous increase in the popularity of pets has led brands to take a step forward and appropriate this popularity to generate a much greater and emotional affinity with their consumers. And now that you know this, tell us what will be your next step?
Source P&M Magazine – Wow!
January 20, 2020
