Since its heyday in 2014, the Podcast has resurfaced and today it is an audio in demand of content from public to public, which has an assertive reception by them, since it covers topics of specific interest such as technology, history, culture, professional, among others. Due to the fact that it has been a medium with little analysis, currently there is no defined profile of listeners, nor of producers, however it is considered the coolest version of radio, but we must avoid falling into the error of thinking that podcast and radio are the same, the truth is that both have similar characteristics but also great differences, of which the podcast is a format that creates a quality bond with the public, as well as being a fairly efficient tool when it comes to satisfying your viewers.
A pocket tool
Different App such as Spotify or Deezer included this content within their platforms so that people could have access to this material. And as if that were not enough, telephone companies have included these applications in their plans in order for users to see this medium as an investment alternative, thus allowing the podcast industry to grow further.
The strategy brands were waiting for
When it comes to selling, digital platforms and social networks have been an excellent channel for the message of companies to reach their target audience and podcasts are not far behind, since advertisements have already arrived in this industry, a A key example is the United States, where more than $ 1 billion in advertising has been sold, followed by Mexico with $ 28 million.
Let inspiration flow and the environment does not influence
Today two podcast formats are being handled: the technical and the spontaneous. The first has a higher production while the second is performed more fluidly without touch-ups or sound effects, but the effectiveness of both depends on your objective. Its duration also plays a very important role, according to a study carried out on podcasts of all platforms, it was established that their average duration is 38 minutes and 42 seconds, although they tend to get shorter and shorter.
At this point we can only say that the podcast can be that medicine cabinet that restores credibility to the media. Source P&M Magazine –
The podcast asks for the floor.
Febrary 5, 2020