At PVS we are very happy to have been nominated for the second consecutive year in the TOP Ibero-American FICE. This festival is in charge of ranking the best independent advertising agencies in Latin America, standing out for its creativity and strategy. The FICE evaluates independent agencies for their performance in the main festivals, awards and other advertising rankings globally….
The global economy slows and trade tensions between the United States and China grow. But innovation flourishes in the world and Colombia follows the trend. Proof of this is in the growing number of companies that voluntarily participate in the innovation ranking that Andi and Dinero Magazine have carried out jointly over the last three years. In 2017, 219 firms…
At PVS we are proud to appear for the eleventh consecutive year in the 2019 Colombian Advertising Yearbook, where our creativity and the desire to show all our talent prevail. This year we were the only Santander agency with six works selected in the most important book of Colombian advertising. A large format book that comes out year after year…
Surely you have wondered what is behind the success and appeal of brands such as Netflix, Twitter, Apple, Facebook, Coca Cola … What would you say if they told you that much of this is simply due to the power of words to attract the attention of consumers? Yes, that’s right, and at PVS we tell you why choosing the…
According to a study by the Deloitte firm of Mobile Consumption in Colombia, the smartphone continues to be the mobile device preferred by Colombians for most of their digital interaction, and they even show a certain lack of concern about the privacy and security of their data. The Mobile Consumer Survey in Colombia was conducted with 928 consumers in the…
During his time in Colombia, Álvaro Morte, the professor at the Casa de Papel, gave some advice on leadership, not to direct a robbery, but to manage a team. This note will not teach you how to enter the National Mint and Stamp Factory or the Bank of Spain to print more than US $ 1,100 million or remove the…