PVS was born from an idea and a business desire of three dreamers united by the goal of creating an advertising agency capable of competing with the largest in the country. Juan Guillermo Vargas Harker is a publicist, knowledgeable about the department’s advertising environment, with more than 20 years of experience, during which he has specialized in understanding the way…
Creativity and advertising in Santander continue to demonstrate that there is a talent of its own to devise, create and position brands not only in the region, but throughout Colombia. With the rise of entrepreneurship and business diversification, guiding the visual advertising of a company is an increasingly great challenge, since fashion influences, the public is more demanding and tastes…
After deciding to be the official sponsor of the tournament, PVS recommended consolidating support with Mauricio Alvarado, who is the only professional Bucaramanga has on the national circuit. An integral work that includes the integral branding of the event, support for BTL-type activations carried out by Talenti and a special display of pieces in specific media, audiovisual production and coverage…
On June 22, 2018, the Cannes Lions International Festival of Creativity ended in its 65th version, the largest advertising festival in the world that took place in Cannes, France. Colombia obtained a historic result with 23 metals, 2 of them Grand Prix and a gold in Young Lions. In this version of the WINA the juries in charge of choosing…
The WINA 2018, the most important independent advertising festival in the world, were delivered Colombia stood out with several statuettes. This year a total of 257 agencies from 40 countries registered works and pieces in WINA, a festival that aims to showcase the talent and creativity of independent agencies in the advertising industry. In this third edition, 1,187 works were…
We competed for the first time in the WINA with the best independent agencies from America, Europe, Asia and Africa and won in 4 categories. In this version of the WINA the juries in charge of choosing the winning works were from countries such as Japan, the United States, Mexico, Israel, Bolivia, Brazil, Portugal, Colombia, Spain, Costa Rica, Guatemala, the…