At PVS Agencia we are happy to share with all of you key information about what we have recently experienced by having achieved a Gold in the recent NOVA Awards, held last Thursday, December 2 in Bogotá, at the facilities of the Modern Gymnasium. The NOVA AWARDS are intended to promote national advertising creativity in the media, publicly highlighting the works that have distinguished themselves for their quality and originality and helping to improve the level of the Colombian advertising industry with the granting of a unique award. , according to the regulation.
The main advertising and media unions in Colombia decided to unify the awards that each traditionally granted to national advertising (Avisar, Dial, Pages and Condor) into one that would give the winners greater prestige and name. Thus, in 1998, from the joint effort of the Association of Colombian Newspapers, ANDIARIOS, the National Association of Media, ASOMEDIOS, the Colombian Union of Advertising Companies UCEP, the NOVA AWARDS FOR COLOMBIAN ADVERTISING were born.
It is important to note that it is the first time that an agency from the Colombian East has been nominated in the NOVA … and the first and the only one to be awarded … with nothing less than a Gold, it is also worth saying that we were the only winning agency located outside of Bogotá. We participate in NOVA MEDIOS, in the Press and Magazines Category with a campaign carried out for our client La Esperanza Organization. In this category we compete with other nominated companies, such as the Central Agency and other multinational companies such as JWT, MINDSHARE
and DDB Worldwide… imposing us with the only Gold in the category; undoubtedly an important achievement for a regional agency with roots in Bucaramanga, which has recently expanded to Cúcuta and won some business in Bogotá.
It is a pride to have represented our region, to Greater Santander, and to have shown that not only large multinationals can access the list of winners in the national awards for Colombian creativity. It is an opportunity to verify to entrepreneurs and advertisers that not only in Bogotá there are winning agencies. And good news for local agencies in other regions of the country, for which this precedent shows that great ideas can be incubated anywhere, if talent, strategy and creativity are properly mixed.
All of the above is the result of teamwork with our client La Esperanza Organization and with the commercial team of Vanguardia Liberal; We all bet on a new and unconventional idea, receiving surprising results for the client, who significantly increased their interaction with users and potential clients and achieved a significant increase in the brand’s positioning levels in the Santander market.
SHORT LIST NOVA 2010CATEGORÍA:
MEDIA INNOVATION PRESS AND MAGAZINES
Agencia Central / DINISSAN S.A. / NISSAN QASHQAI / REF: DÍA Y NOCHE
PVSAGENCIA / ORGANIZACIÓN LA ESPERANZA / www.contigoacadapaso.com / REF: OBITUARIOS
JWT / UNILEVER / SEDAN RIZOS OBEDIENTES / REF: SEDAL RIZOS
JWT / UNILEVER / SEDAN RECONSTRUCCIÓN / REF: PORTADA FALSA SEDAL RECONSTRUCCIÓN
DDB WORLDWIDE / HENKEL / KONZIL RIZOS / REF: BOLSA
MINDSHARE / GROUPE SEB / AMBIANCE 3 EN 1 VENTILADOR / VENTILADORES
September 12, 2010