Vanguardia Liberal

Santander Without Limits 2019

Santander Without Limits 2019

For the fourth consecutive year we were part of the most important civic campaign in the city, a project that fills us with pride in being able to contribute to a social cause whose main objective for 2019 was to exceed the number of votes in 2018, which was 11,000 thousand. to benefit in this way one of the five participating foundations.

 

CHALLENGE:

For 3 consecutive years this campaign was developed in a field of action where only Bucaramanga was covered. Due to the great impact generated, the decision was made to extend it to Santander, which led to a name change, from BUCARAMANGA SIN LIMITES to SANTANDER SIN LIMITES.

The first great challenge was to broaden the message to the Santander context, which represented a greater penetration in the provinces, increasing the visibility of the cause and of course the sponsors. The previous 3 years we executed a budget that had a specific scope, Bucaramanga. With the Santander without Limits campaign, the challenge was greater, the goal was to conquer the department, spread the message and increase the number of votes. One of the great challenges was to achieve a greater impact with a budget slightly higher than in previous years.

 

STRATEGY:

“The strategy was divided into several pillars, the main one being a forceful idea that would maintain meaning and emotion in the face of the idea of ​​talking about a united Santander, a human Santander, a capable Santander and this was precisely what the pieces of communication. Also efficient, constant digital management, which would allow daily monitoring of the metrics to meet the results, as well as a general dynamic that has been positioning itself, year after year, in the Vanguard link with social causes and foundations of our department ”, assured the manager of PVS Agencia, Juan Guillermo Vargas Harker.

 

RESULTS:

PVS Agencia, thanks to a mix of creativity in the campaign, a correct segmentation of the audience to be reached, and teamwork with the client, managed to fulfill the purpose of exceeding the goal with a total of 18,015 votes on the Santander Sin landing page. Limits, clicks that were transformed into achievements and satisfaction for the entire team involved in this great campaign, also for the winning and non-winning foundations as they achieved recognition at the departmental level.

 

Details
  • Category: Campaign
  • Client: Vanguardia Liberal
  • Producto: Santander Unlimited Campaign
  • Reference: Social Campaign - Digital
  • Category: Vanguardia Liberal
  • Published: August 6, 2020