Universidad Autónoma de Bucaramanga – UNAB

Unab Creative is the Center for Creativity, Innovation and Entrepreneurship of the Autonomous University of Bucaramanga UNAB. A proposal that has 3 important strategic objectives:

1. Support the development and consolidation of innovation and entrepreneurship processes in Colombia.

2. Generate an institutional culture that promotes the development of creativity as the axis of innovation and entrepreneurship.

3. Generate courses and academic programs that promote the development of creative skills for innovation and entrepreneurship.

Our challenge on this occasion was to develop a corporate graphic identity and the proposal of a look and feel that would fully identify the brand.

Based on Dynamism and the constant transformation of Creativity, we designed a versatile image, which shares the letter A to mutate into new words such as innovAtion, inspirAtion, original. Proposal that allowed us to create a graphic system adaptable to any broadcast medium.