Universidad Autónoma de Bucaramanga-UNAB

CHALLENGE:

The Autonomous University of Bucaramanga UNAB, needed to communicate its offer in continuing education; courses, diplomas and workshops.

STRATEGY:

To achieve this, we developed a tactical action in which we showed that in a short time much could be learned, for this we used Instagram stories where we placed small “short films” frame by frame that could be seen only with a finger (touch). Stories that we call DEDOMETRAJES which invited people to register on the university platform. This action was integrated into the general campaign SHORT SEASON UNAB 2017 which lasted 3 months. An action with the best use of the medium that led us to obtain the following results:

RESULTS:

2,174 Potential customer registrations, 832,901 People reached, 2,912,584 Impressions, 30,564 clicks directed to the page www.temporadadecortos.com and a 91.5% increase in traffic directed to the page with new users.

AWARDS OBTAINED:

FICE Ibero-American Festival of Creativity and Strategy 2017 –

1 BRONZE in Content.