CHALLENGE:
Be consistent with the vision of the university, that is the synthesis. We work for a university that expresses being open-door, with autonomous thinking and ideas, the communication campaign should be consistent with that philosophy, that is why the advertisements have exclusive messages for each faculty.
STRATEGY:
We make sure to build an integrated campaign, there is a single common thread within all pieces, however each ad was developed by a graphic designer in a free and unique way. This gives it power and allows a plural impact according to the interests of each stakeholder.
RESULTS:
A very attractive and tremendously visually rich campaign, the pieces are full of resources and movement, just to function as a magnet for young people interested in defining their future.
Perhaps that could be enough, however the idea went much further, our idea deserved to be recognized in the CLAP AWARDS in two of the three categories that we entered: Platinum recognition as the best brochure or set of promotional or advertising brochures and CLAP selection as best advertisement or press campaign, both in the digital marketing and advertising category
WIN A CLAP IN LATAM:
To close this publication we will leave the winning pieces of our campaign and a video published on the official account of the CLAP awards on YouTube that made us feel very proud, there are already 9 awards that we have brought to the agency.
I recommend you visit the official page of the event, there is much more interesting information about the winning works of the latest versions: https://premiosclap.org/
