Donating blood is to donate life.
The campaign for life
We were “recruited” to this cause by Ruitoque E.S.P who asked us to help spread this message of solidarity, more than ever our clinical centers needed blood donors. To achieve a strong effect in the short term, the decision was to look for opinion leaders who will help us spread the only message: Donating blood is giving life. In a few days, more than 20 renowned leaders from various fields, all of them well known in the region of the country, had sent us videos captured on their electronic devices and with the help of the production company Oido Creative we adapted them to simple formats.
With a modest budget donated to the cause, the messages were ready to be distributed in the digital spectrum of the metropolitan area of Bucaramanga. Our responsibility was concentrated in the first stage of the campaign for which a collection center was adapted in the municipality of Girón. Good news!
Within days of its launch, 40% of the workforce had digitally found out about the campaign, the response was massive and within a few days of the campaign the same number of bags had been donated that are usually collected in months of work.
The campaign was a success and best of all, we contributed to this very special and unique cause that most likely helps alleviate so much anguish for patients and their families. Those are just a few of the testimonials donated to the campaign.