Huevos San Pío

CHALLENGE:

Eggs San Pío is a Santander brand concerned with innovating in a traditionally simple product … the egg. For this, it works from the feeding of its hens, thus transferring nutritional values ​​to the eggs and consequently to its consumers. To communicate these benefits, we accept the challenge of redesigning your packaging.

STRATEGY:

We create new nomenclatures (naming) for each product in the portfolio. We develop graphic environments focused on each benefit, we took into account visibility at the point of sale and consumer behavior in this category.

RESULTS:

Gondola display efforts, placement of eye-catching POP material, and advertising support in traditional and digital media allowed total unit sales to increase by 52% after the launch of the new packaging.