Huevos Kikes

CHALLENGE:

The brand of eggs most loved by Colombians needed to communicate in a creative and different way the new characteristics of its eco-friendly packaging, made with 100% recycled plastic and that are 100% recyclable. Our mission was to reinforce this message, to minimize doubts regarding the brand’s will and ecological purpose.

 

TACTICAL ACTION:

As part of the general strategy, we intervene through a large-format fence where the 12-unit packaging stands out in an outstanding way, accompanied by a direct and forceful message that clearly shows the new value proposition and the commitment of Huevos Kikes with the environment. Statistics show us that a fence with an intervention or die has greater visibility than a traditional one.

 

 

RESULTS:

We are improving people’s perception of plastic packaging. This communication action is part of others that have been deployed to publicize very important insights regarding the use of plastic, for example, that 1 cardboard package uses 10 times more water than 1 plastic in its production process.

This initial fence opens the way to cover the national territory, becoming a decided investment where we understand that a fence with such a particular intervention is 10 times more effective than a conventional one.

 

Listen to campaign wedge eco friendly packaging – Huevos Kikes👇🏻

https://m.soundcloud.com/pvsagencia/cuna-kikes-empaque-ecologico