CHALLENGE:
Design the new Colombian Professional Soccer ball and consolidate it as a symbol of our culture.
STRATEGY:
Inspired by a small town, the old town of San Andrés de Sotavento, Córdoba; Considered as the cradle of the vueltiao hat, we gave rise to the Golty Tuchín, a ball visually designed with arrow cane, exalting the diversity and the mixture of our entire culture with the intention of raising the pride of an entire nation.
RESULTS:
Golty Tuchín became the official ball of Colombian professional soccer having a presence in all the media, in turn he was in the FIFA 11 video game, and he also starred with Tigre Falcao in a goal nominated for the Puskas 2012 awards
Details
- Category: Branding, Design
- Client: Golty
- Product: Tuchín
- Reference: FPC ball
- Category: Official FPC ball
- Published: June 13, 2012