CHALLENGE:
After more than 10 years in the market, the Italian fast food restaurant FRATELLO needed to “refresh” its image.
STRATEGY:
We study trends and analyze the textures and ingredients of your recipes and preparations; With these antecedents, we transform a traditional brand into a dynamic, versatile brand, capable of communicating all its product offerings from graphic simplicity.
RESULTS:
Since its launch, the new “graphic line” has made it possible to renew its points of sale, its packaging and its graphic communication, increasing its positioning and expanding its market penetration.
Details
- Category: Branding
- Client: Fratello
- Product: Brand identity
- Reference: Image renewal
- Category: Restaurant Fratello
- Publisched: December 6, 2018