Crezcamos

CHALLENGE:

Crezcamos is a company that provides microfinance services to low-income people, especially in rural areas of the country. The objective on this occasion was to communicate the arrival of the ark to the department of Meta.

 

STRATEGY:

To announce the arrival of Crezcamos, we studied the idiosyncrasies of the inhabitants of Meta, their customs and their culture, finding that they are highly believers in myths, popular legends and lovers of the llanera trova. With these findings we developed a campaign that transformed one of the most recognized local myths: “La Patasola”, into another even more terrifying: “La Platasola”, that talk that disappears almost out of fright; Fortunately, now the llaneros can count on Crezcamos, which offers help and resources to get ahead.

 

RESULTS:

The concept facilitated the entry, penetration and positioning of the brand not only in the department of Meta but in the entire eastern plains area.