Crezcamos

CHALLENGE:

Crezcamos is a company that provides microfinance services to low-income people, especially in rural areas of the country. Within its portfolio of products and services, it needed to offer specialized insurance for small growers and peasants, to protect the value of their crops in the event of unforeseen weather or factors that put their crops at risk.

STRATEGY:

To announce the availability of this insurance innovator we use fresh and easy to understand language, with an appropriate use of smoke to represent the message.

RESULTS:

At its launch, 23% of agricultural credit service clients incorporated insurance as protection for their crops.