BUTAKA’S

CHALLENGE:

Create an original and memorable brand that is capable of transmitting the naturalness and essence of the new Butaka’s restaurant bar; a place with an attractive atmosphere that mixes the rustic, the elegant, the comfortable and the youthful.

 

STRATEGY:

We were inspired by the Armchair as the main element for the creation of identity, this being a component widely used to share nights of talks and gatherings with friends.

In this way we bring the experience of visiting the place to a living representation of the brand.

 

RESULTS:

A unique identity with great regional and national relevance, which was created and inspired from the experience that is lived inside the new restaurant bar.