I would like to say that it is something symbolic, that it is a recognition of the work and effort of a team effort with a great creative, effective or integral component, but it would fall short, there is much more behind that statuette whatever it is, gold, silver or bronze, so much so that I would not know where to start, without a doubt the meaning that it has for each one is a reason for emotion and mixed feelings that we could well show in 3 parts:
THE NEWS
Having a nomination and being on the shorlist is the first vote of confidence and is cause for celebration, especially in a country like ours that is going through a good moment in advertising, lions competing shoulder to shoulder with those who were always a world power creative as Brazil and Argentina, but it is a measured celebration, as the saying would say “Do not saddle the beasts, before bringing them” since we cannot deny that there is also skepticism because deep within us we consider that what was sent could be even better, but that is not bad, on the contrary it invites us to a personal reflection to take advantage of a new opportunity.
THE ARRIVAL
If we feel like winners in the shortlist, with the award we go crazy, we jump, some more expressive than others, but with the same feeling, feeling of triumph to achieve what we sometimes consider far or unattainable, we congratulate and are congratulated, we have a moment of fame in our own way, we feel proud of our work, we touch the stars, our ego grows, we shout to the whole world our achievement, we adore the statuette ignoring our religion for seconds and in the end we recharge, we fill ourselves with more passion and more desire to continue in the world of advertising, briefs, creative solutions, effective, but also urgent and important.
The award is for everyone and for everyone: On the one hand, there is THE CLIENT with their brand, who believed, contributed or authorized. This achievement means for him confidence and peace of mind that he has chosen an agency that is doing things well and finally values creativity a little more and changes some perceptions.
On the other hand, there is THE AGENCY with its managers, who analyzed, trusted the ideas and made decisions, providing an item for registrations and giving everything for everything or perhaps nothing.
This achievement means for them a recognition of years of work that very surely at the beginning pursued profitability and stability going through hard and mature at the point of passion, but which is finally reflected in the GoodWill of the agency. It is one more reason to continue believing that everything is possible, a discourse that will also be reflected in new business, in the arrival of new accounts and, most likely, new awards.
This ACCOUNT, that with its daily work gained the trust of the client, who also contributed their management so that the pieces reached the festival, used their public relations methods to make us visible among so many participants, they were vigilant of any movement and news that gave Some indication, but also very cautiously they communicated every detail, for them it means a great satisfaction of the duty accomplished.
There are also LOS CREATIVOS, who bet on him beyond “the requirement” that armed with enthusiasm and a few late nights gave a little more and sought perfection. For them it means a collective challenge, but also a personal one, perhaps the first prize or one more to add to their portfolio and resume but it is also a great push that they must know how to handle, the ego certainly inflates a little, but hopefully not more that the desire and passion to go for the next one.
Finally, THE FAMILIES of all, because if something of which a father, a mother, a wife or a child is happy and proud, it is one of our triumphs.
THE PROMISE
Will we continue betting on creativity? Will we go for another prize? Will we raise the bar? Surely the answer to all these questions is yes, a yes that promises to continue doing the task, to continue working with motivation with effort with the total security of knowing that when we set out to do it, we will achieve it, hungry for a prize with the simplest password of all. do things well and always with passion.
OCTOBER 7, 2013