At PVS Agencia we want to tell you about this new Instagram update which will allow its users to save photographs that they can access whenever they want, in addition to creating their own collections or private albums according to their personal preferences or tastes.
The digital world does not stop and Instagram, one of the greatest exponents, continues to reinvent itself.
Previously, photos were saved according to chronological order without any kind of label or classification. Now in each one of them, in the lower right part, you will find an icon in the form of a label or a pennant, which will allow you to save the chosen image either to look at later or to add to an already established collection of photos.
Likewise, to create a collection of photographs, you must go to the images already saved and click on the plus sign (+) that appears in the upper right, to add others. When you press finish, you will have your own collection and you can also give it the name you want.
The “Collections” as Instagram calls it, will be totally private, only whoever manages the account will be able to access them and no one will be able to know that a photograph has been added to a collection.
These new tools will help brands to detect the interests of users to later offer them through digital marketing products related to their needs.
Source: TreceBits
APRIL 28, 2017