Droguería Alemana

CHALLENGE:

Droguería Alemana is one of the largest drug store chains in the country. It needed to communicate one of its point of sale formats, which mixes two types of merchandise: “supermarket + drugs”.

 

STRATEGY:

To communicate its existence and practicality, we literally mix the types of products that you can now find in the SUPERMARKET + PHARMACY points of sale of German Drugstore.

 

RESULTS:

With this campaign, in addition to creating a communication style for this type of point of sale, we were able to enhance the perception of innovation towards the brand.