Peca y Resa

CHALLENGE:

Santander is an apartment with a fairly “carnivorous” gastronomic culture. Our client entrusted us with the creation of the name and visual identity for a new restaurant where these proteins would be the main protagonists.

 

STRATEGY:

Inspired by the popular phrase “Meat will always be the great temptation of man”, we created an innovative brand in style, which would transmit in an entertaining way that combination of taste, passion and religion towards meat. To surround this brand, we generate visual icons and original phrases capable of strengthening and positioning this concept.

 

RESULTS:

Successful launch of the restaurant and rapid market positioning.