Arepalista

CHALLENGE:

Arepalista is a Santander company specialized in the manufacture of traditional Colombian foods, including the arepa. For this occasion it was very difficult for them to be present in large stores such as jumbo and successful, for this reason they wanted to strengthen direct sales through homes (offering the product at a more affordable price).

 

STRATEGY:

To activate your home sales, we took advantage of the “malleability” of the dough and created a simple mold that marked the last arepa of each package with a message announcing that it was the last one and that if you wanted more, you only had to call by phone to receive them in your home.

 

RESULTS:

A simple action that multiplied home sales by almost 750%.