LibardoDog

CHALLENGE:

LibarDog, the fast food company most loved by Bumangues, needed to change its brand identity. He had more than 25 years in the hearts of Santander, thus becoming our most inspiring challenge.

 

STRATEGY:

For the launch of the new brand, we focused the strategy on political events, the passion that the issue was generating in networks, and we developed a creative concept that linked political discourse with gastronomy. We devised a political-gastronomic language and we marked in the minds of all of you that Libar (its owner) was launching into the electoral contest needing the support of all. This campaign was implemented on Facebook, Instagram and Google Ads for 1 month.

 

RESULTS:

In total 55,754 people were reached, we obtained 110,746 impressions, 665 new followers on Facebook and 900 on Instagram during the 21 days of the campaign. Today we are all witnesses of the success that is generated when two Santanderean companies that work with the heart come together.