FICE

CHALLENGE:

Develop the image change of FICE, the most important festival of independent advertising in Latin America. Which had a turn in its business structure, since it went from being a festival that rewards and became a firm that ranks the best agencies, according to the sum of results in all festivals.

 

STRATEGY:

We build an identity inspired by numbers, statistics, percentages (bars, cakes, indicators, etc.) and from that graphic ecosystem we design a liquid, versatile identity, capable of adapting very easily both in print and digital media. The minimalist and sobriety were relevant components at the time of making the new image.

 

RESULTS:

Today it is the official brand of FICE. An identity that made it easier to explain the evolution of the festival and today it is considered a benchmark for design.