COLORLATINO

CHALLENGE:

Develop the brand redesign for Colorlatino Milano, a Latin company established in the United States that handles innovative formulas in its products which help to intensify, change, protect and enhance women’s hair.

 

STRATEGY:

To reconstruct the logo design we relied on the font that inspired the greatest artistic tradition in Europe… Women! Starting from this idea, we created a brand with a stylized typography that lengthens and gives a unique style to the composition, we added a neutral color palette that helps to highlight the colors of the different products that the company manages, generating a harmonization in all its brand composition and communication.

 

RESULTS:

An identity with a worldwide projection that highlights the beauty of women, giving them confidence, elegance, status and uniqueness.