We mega broke it!
Our team did a great job for the 7th version of this event that took place on April 29 and 30, and May 1. A management that implied for us a deployment with a lot of dedication of the agency’s work group, in a very short time we managed to do the planning and subsequent administration, monitoring and optimization of the digital strategy, all this while the graphic creative team generated the contents to feed the networks.
But to get a slightly more precise idea of the results of the MIA fair, let’s look at it in figures:
DIGITAL EXECUTION FIGURES
Total time of work, planning and execution: 41 days
New followers on IG during that period: 2,341
Scope: 434,754
Interactions: 124,230
Impressions: 1,958,058
EVENT FIGURES
120 brands participating, 108 from Bucaramanga and the rest from Bogotá, Cúcuta, Cartagena and Medellín.
11,500 visitors to the Neomundo fairgrounds.
Sales calculated above $1,800,000,000
340 direct jobs and 100 indirect jobs.
(*Source MIA Fair organization)
The MIA fair was an absolute success, Creativity and strategy based on the generation of demand!
MIA fair on IG: @feriamiabga
A small sample of content: