A year not to loosen
The commercial registration renewal campaign is the most important carried out by the marketing department of the Bucaramanga Chamber of Commerce in Colombia.
A challenge that we are aware of but of which we are not confident, which is why it represents an important effort for the creative team with a small component added to the initial challenge, 2022 is the year of “post-covid” economic recovery. Hundreds of companies had to close in 2020 and 2021 and many others were left battered, which is why we agreed on an emotional, sensitive, supportive campaign, whose message would highlight the effort that surely represents starting again, but that was sufficiently stimulating and motivating for small, medium and large entrepreneurs.
The main title has the specific intention of joining with the recognized activation that has occurred in the country at all levels, hence the invitation is not to lose momentum and continue on the path of recovery.
Cycling national sport of Colombia
The association with cycling fits perfectly, cycling has been the national sport for years, there is not a Colombian who does not perfectly understand the effort it takes to succeed on top of a bike, it is also a sport that is in our DNA, transversal to all social strata, as the campaign should impact.
active release
As I write this article, the campaign is in full launch, we will wait expectantly that together with the media plan and the parallel communication actions, this will give the result that we have historically been able to contribute to the Chamber of Commerce in other years.
