‘Colombia unites us’

A campaign that generated reflection

The bell:

On May 5, amidst the anguish generated as a result of the social protests, a group of businessmen took the initiative to develop a movement that could express the general feeling of Colombians, a voice that arose from the collective feeling to invite to build without destroy, to stop violence.

That is how a powerful cause was organized through the numeral NOS UNE COLOMBIA, and with it we carried out the first digital march in the country.
The idea was joined by the main print and digital news media in Colombia, 40 recognized media in total, who made their covers and content available to spread the invitation to participate in this initiative. In less than a week more and more voices were integrated that made sense of the message and that gave much more power and scope to the initiative.
Thousands of profiles marched through the platforms, 60 million devices received related content, 15,000 users visited the page and more than 3,000 reproductions of the campaign video were made on YOUTUBE in just a few days.Once again we have proven that local talent from Bucaramanga can take on challenges that involve all Colombians in causes that move emotions and common interests.

and then came the recognitions:

With the direction of PVS AGENCIA, the participation of MONODUAL and the support of the production company AUDITIVA, we shaped this campaign that for the first time brings Santander two specialized awards in digital marketing.

The #LatamDigital awards are organized by Interlat Digital Intelligence and are based on the recognition of digital growth in Latin America.

In its 9th version, launched in November 2021, they have consolidated the recognition of the international digital industry and today they are a space that motivates and stimulates the best projects in the industry, providing a voice of encouragement to the efforts of Latin American organizations.

There were 54 categories and digital agencies from 16 countries participated with more than 1,250 applications, in the end only 205 nominees from which the winners were selected. We enrolled in two of those categories and obtained the following results:

 

2nd. best place 360º digital marketing campaign.

2nd. Best place for social responsibility and values ​​campaign.