In August we traveled to Panama City to learn about and glimpse possibilities, we especially visited the Star Communications Group that is part of the WPP global network and that is undoubtedly the largest communications holding company in Panama, within its organization are P4 Ogilvy, 141, JWT, VFX, Cerebro Young & Rubicam, Wunderman, Treetop, Y&R Brands, Mega Publicidad and Wunderman among others.
Juan Francisco “Pacho” Bernal received us very kindly at Cerebro Y&R to tell us about the advances of the advertising industry, after all, Cerebro Y&R is the most awarded agency in our sister country, but above all to tell us about his experience as a winner of the first Cannes Golden Lion in the entire history of Panama.
We also visited P4 Ogilvy and got in touch with David Pérez, Wunderman general manager. Undoubtedly an amazing company that is very clear about how the advertising business develops in Central America.
Thank you very much to Eduardo Harker and of course to Gabriel Barletta very generous and attentive, without a doubt there are great moves to be seen with these alliances that we are building. I could not fail to mention Jorge Cornejo, Account General Manager at Publicis Fergo, fantastic lunch and best volcanic octopus. Thank you. We are also grateful to Juan Pablo De Gamboa for the best energy with Criterio. Thanks Pita without words.
AUGUST 20, 2013