Every day creative services become more specialized, marketing was separated from the agency’s functions years ago, later we saw how the whole trend of brand activations and experience broke and specialized BTL agencies emerged.
Something similar happened recently with the entire digital movement that is dividing the communications era in two; However, today I want to write about commercial audio studios that somehow properly present themselves as specialized agencies in the development of advertising audio strategies.
I honestly believe that the work that takes place in Bucaramanga could be one of the best in the country. It is difficult to verify, however it occurs to me that a good indicator is to see that every day local companies manage to appear in publications such as the yearbook of Colombian advertising of the P&M magazine (revistapym.com.co). Another good indicator is the demand for local audio advertising services that is growing from various cities in Colombia.
To me, in particular, it seems like one of the most challenging and consequently exciting creativity challenges. I have always been passionate about being able to do efficient executions under the conditions that radio as we know it implies.
This is a special tribute to my commercial audio friends who are colleagues in this rocky and always satisfying world of advertising. We have worked with the vast majority of them, even before the creation of the agency: Andrés Navia is simply a teacher, Yebrail Castro a patron of the imagination, Leonardo Palencia tireless perfectionist, Mauricio Torres sophisticated and unpolluted, Kike Ramírez the man who it has no limits and Anderson Cepeda is a full-fledged musician.
Here you will be able to know almost everything that we have been able to execute in the last 18 years of work, many pieces will have escaped us, however, we have all the ones that make us feel the most proud.
I invite you to enjoy them in this SOUNDCLOUD link:
https://soundcloud.com/pvsagencia
Por:
Juan Guillermo Vargas Harker
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FEBRERO 21, 2017