In the third cohort of the Innovation Systems Program of the Bucaramanga Chamber of Commerce, IXL Center, Colciencias, give PVS the GLOBAL INNOVATION MANAGEMENT INSTITUTE recognition, formally evaluating its innovation system, innovation portfolio, innovation partners and innovative people.
Neydy Duarte, PVS account and administrative director, Juan Guillermo Vargas, strategic planner, Francisco Serrano, strategic director and Francisco Rodríguez, creative director were the representatives of the agency to participate for the first time in the Innovation Systems Program that for three years offers the Chamber of Commerce of the region.
In the Innovation Systems Program, PVS developed its innovation system for the agency, which had to be put into practice and would be measured by its performance in six key aspects: attractiveness of the idea, commercial viability, feasibility of the technique, viability of the business, competitive position and realistic execution.
“I believe that all companies today are worrying about being better and better by implementing all these types of processes so that the industry and Santander companies can do things better,” said Francisco Rodríguez, creative director of PVS.
For six months the PVS team was present in this program in which guidelines for innovation were dictated and where strategy, capacity and discipline were key elements. “Let’s say that we, the creative department, sometimes think in a disorderly way, and this helped a lot to create an order, a process, a methodology so that things are carried out in the best way,” added Rodríguez, noting the benefits that this left him. third cohort of the program dictated by the Chamber of Commerce in which training and guidance is received from a “consulting firm, with extensive experience and recognition in the subject,” as it is framed on the entity’s website.
Hand in hand with this specialized consultancy, each participating company developed a project that took for granted the foundations of its own innovation system and in the case of PVS, the “Sale of Ideas” was the initiative taken up its sleeve.
In Serrano’s words, the project sums up a new vision of “how we can reuse the ideas we generate on a day-to-day basis, organize them and search the market, offer them, sell them and make them more profitable than they were in the beginning.”
It is expected that the results of this program will be reflected in an approach aimed at greater competitiveness and innovative development for the region, in which it is possible to “break the fear of implementing tactics and processes” because according to Serrano “sometimes one has a certain resistance to the new ”, and for PVS it is essential that innovation is a necessary requirement and not an option. Congratulations for this type of space in which ideas converge in favor of our region and for business growth!
