At some point we have all wanted to venture into the world of entrepreneurship, but while that happens we dream of having a company that is recognized inside and outside the country, but when that moment arrives we realize how complicated but very necessary it is to have a graphic image to be recognized in the market. Sagi Haviv, an expert in design, believes that “a logo will not make your sales grow, nor will people attend your event, much less change the thinking that people have about your brand, but what it can do is that you remember, that’s why if you design a good logo you will be a good memory ”, which allows creating a union between the brand and the consumers
This famous designer reveals some of his tricks when designing and putting his creations into practice and here we tell you about them: – To design a logo it is necessary to focus on the silhouette, not think about the color or the details, the secret is in the sketch, because if a person is able to remember the shape, it can work with the colors, in the format and in the middle whatever. – When making a logo it is not necessary to design something simple, this gives the possibility of being special, different and memorable, but if you are looking to do something special you will only be complicating yourself. – To make a logo memorable it is only a matter of having a connection between the positive and negative of the brand, allowing the problems of the brand and its solutions to be presented within the art.
However, we cannot leave out experiences, since they go hand in hand with logos and are the ones indicated to transmit a positive image in the minds of consumers with those brands, although a logo with personality and attitude can be created that reflect the essence of the brand as is the example of the Colombia logo, not only reflects the tradition and culture of the country, but is also moldable for each event that takes place in the regions. For years and until today the visual theme continues to invade the streets, the media and our lives in general and it is no secret to anyone that creating has become a more complex task, since we think that everything is created and that there is no more left to do. invent, but we must fall in love with the challenge of finding solutions keeping in mind the old saying “a picture is worth a thousand words”.
Source P&M Magazine
February 19, 2020