Freskaleche

CHALLENGE:

Freskaleche is a brand committed to social responsibility towards Santander people. In the milk overproduction season, we propose to our client to activate a milk donation campaign as part of said R.S.

 

STRATEGY:

Run the campaign using our fan base on social media. The followers had to be certified in our fan page as “I’m good milk with Santander” and invite others to get certified; each certificate donated 100 ml of milk to the children of the low-income public schools in the department

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RESULTS:

In less than 10 days we had already reached 40% of the goal that we had set, donating 500 liters of milk to the children of Santander, thus fulfilling not only a great social purpose, but also achieving that more 2 million people associated the expression “good milk” with our brand and that thousands of them will be certified with this cause.

 

AWARDS OBTAINED

FEPI Latin American Festival of Independent Advertising 2013 – Argentina. 1 SILVER in Interactive, Digital Campaign.

Butterfly BTL to strategic creativity 2014 – Bogotá. 1 BRONZE in Interactive, Digital Campaign.