Colombian Association of Transplanted Athletes

CHALLENGE:

The Colombian Association of Transplanted Athletes, with the support of the National Institute of Health and the Organ Transplant Network; I needed to make Colombians aware of the importance of donating organs and how lives could be saved in this way.

 

STRATEGY:

We developed an illustrated campaign, in which we graphically represent people who have become LIFEGUARDS, since that is what happens when someone decides to donate their organs, that action can save them from many people who are waiting for a transplant.

 

AWARDS OBTAINED:

FEPI Latin American Festival of Independent Advertising 2015 – Argentina.

1 SILVER in Public Good, Non-profit Entities.

CLAP International Design, Branding and Communication Awards 2016 – Costa Rica. 1 CLAP in Best illustration work, applied to advertising communication

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